Tag Archive: SEM


Buzz words

The internet is full of buzz words. Buzz words like “organic”, “local” are not just associated with produce and sustainability anymore. But Google has incorporated  it in the SEO world as well.

I was reading the SEOmoz blog, http://t.co/rAXKx56, which covered how Google’s makeover of its SERP (Search Engine Results Page) has amalgamated the local results with the organic search. It is an interesting research on how an optimized website can get you far. And if you have a business, promote it online, there are so many avenues, Google Places and Bing Local being some of them. A lot of businesses don’t see the ASAP need to promote their business online besides probably having a website maybe (or two!) and wonder what makes the bigwigs go on top. True, you’re not totally competing with the bigwigs but the baby steps and close monitoring on you SEM strategy does yield measurable results. I particularly paid attention to George’s “Observations” and a lot makes so much sense.  You definitely now need a website rather than want one. and promoting it the right way is the best way to get the top, slowly and steadily.

We discussed another issue with friends (in the same profession, directly, indirectly) about what do you do to convince your boss/client about social media. Here’s a small article on the topic – http://t.co/BHTiga1. We meet this particular group of people (all the time!) who think spending money and time over internet marketing is either a total waste or close to one. There have been a massive conversion of this kind once convinced but as a SEO/SEM/Social media person myself , I still meet the occasional person who does not want to “go that route – just give me a website, we can look at all these SEO things later!!” You can’t just promote these as buzz words, you need to have a substantial reason to do so. One needs to look what the objective behind, the success/failures and what metrics are involved for and against as well. These are well-thought strategies, not buzz words after all!

Hello….again! I’m back to my virtual space of thoughts after a long hiatus…it does feel good to be back. Within that month and half, I have been trying to experience my utopian world of exclusive family and work time. I call that utopian as before this time I could juggle a thousand things (internet research and development for example) and still be the perfect family person – the best of both worlds – real and virtual. Every phase is a unique challenge in itself and an extra pinch of effort creates the equilibrium again. 🙂

So here I am!

I have been talking to various people in my field and a plethora of interesting, healthy discussions have been a constant part of my evenings and weekends. A list of interesting people, links, bookmarks, references and research has come my way for the last two months, in my “real” world and I would like to make those a part of my “virtual” conversation as well.

  1. Relevancy of SEO on today’s dynamic technologically supported internet age.Are we really optimizing for search engines or are we optimizing for the searching users? What makes an SEO “expert” read into a person’s mind? (!!)
  2. Examples in internet history which have made vast difference to CTR’s for campaigns and website launches. Why some were successful and some were not.
  3. So what is so special about a landing page and why do you need to optimize it? The term, landing page, so often misused plays such an important role not only by SEO, but also in marketing (SEM) as well as the whole web development business process. What do you want the users to see and how you present it to them. Spontaneity has lost its charm in a way! 🙂
  4. Emerging technologies – looking at HTML5, CSS3, QR codes, mobile apps, social media – how fast the internet world is changing and what impact it is having on the human mind. Life is definitely changing pace and how you can keep up is the key.
  5. Mobile apps – what is its direction and where is it heading. How relevant is ant kind of application to today’s world.
  6. A few of my own experiments and ideas with technology what hot, what’s not.

This all and whole lot more, more thoughts and discussions – from my mind to yours!

Till then,
Ciao!

A lot is being talked about SEO and SEM. It isn’t very new technology but a lot of people are getting to know about it and are spreading the jargon. So I decided to delve into the jargon and hope to use the terminology appropriately in conversation. I am going to research commonly and “not-so-commonly” used words and have a Saturday SEO Jeopardy blog!!!! 😀 We have the answer in the title of the blog and we’ll also have the questions leading to the title in the actual blog. Hope I get some participation there….exciting for me for sure (I know you think of me as a geek already, but I promise to make this fun, for you and of course for me!)

On another note, today’s brand new news:
Facebook is coming up with upgrades which will include hi-res photos, photo-download links, bulk tagging options and an elegant lightbox interface for viewing images from anywhere on the site. I think this is great for Facebook which not only has competition as a social media tool but also as a tool for pictures (hi-res!!) hence being one of the world’s largest photo-sharing sites. This will also impact Flicker as a lot of tools used on Flicker will now be a part of the upgrade. Way to go FB! Click here to read more on the article.

Have a good weekend.

I have finally finished my Capstone Project and consequently the Emory Web Development Certificate program – we got the grades a month back  ( and the certificate too!) – great job Pooja!  I was also personally satisfied with my process and the research I did which I would not have if it was just a professional job. Sometimes we miss the how’s and why’s that get involved as a learning process – after all this is not just a job, I now understand why it has become a passion for some people. The grades confirmed that my efforts were not in vain 😀
I launched Raltec Corp’s official website at http://www.ralteccorp.com/ I also incorporated an SEO/SEM strategy for Raltec Corp website and am working on seeing progress by the day.
As Norman Lear quotes,

Life is made up of small pleasures.
Happiness is made up of those tiny successes.

My blog restarts my journey in process documentation of the virtual world once again. This time the structure is no certificate program but more of my self-taught/already self-learned endeavors of seeking knowledge of the web world. I hope to have a method to the madness as I had in the ten week Capstone project. It may not be as structured but it does hope to be more info and process friendly.

I am hoping to cover topics like SEO/SEM, CMS, web development, web design, DBMS, latest industry trends, blogs, and other related ideas/articles/seminars.  I hope the Emory faculty incorporate some of these topics in their certificate program.

Wish me good luck .   🙂