Category: keywords


This week we looked at analyzing Keywords – below are the links for keyword research tools

Free: https://adwords.google.com/select/KeywordToolExternal (very useful)
Free: http://tools.seobook.com/keyword-tools/seobook/index.php
Free: http://www.digitalpoint.com/tools/suggestion/
Paid Service: http://www.keyworddiscovery.com/

The challenge was the placement of your keywords in your text content. A fine line between whether you’ve used too many/very little of your keywords. The title tag is your heading provides the additional extra benefit for your keywords from search engine optimization.

Text content: Very relevant, yet cumbersome to gather and even more tough to get those keywords you shortlisted into it.

Her are some fun links I encountered on my adventure of writing my text content:

http://www.clickz.com/3623058

http://www.whydev.com/blog/how-write-good-web-content – This one was very relevant as it talked a little about content, keeping a company website in mind.

It is also important to know how a user read on the web platform, hence the below links:

http://www.useit.com/alertbox/9710a.html

http://www.sensible.com/chapter.html

http://websitetext.com/

Generating the text content is slowing putting the pieces of the puzzle together. I have already started designing my template and it now makes sense to sit down and composite the collage – you now have the text, you’ve gather a range of images (you may/may not use) and you have the functional requirement document in front of you. This should be easy, right?  :)

The challenge now lies in design. I have an art background, but my goal is not to have the best looking site here. These are baby steps for me and my objective is to gather my knowledge and make this a workable website – using my web development knowledge and skills. Not that the beautifying does not matter, functional and presentable are the words I am looking for, for the first take. I’m sure I’m going to be tweaking this even after Capstone is done!!!

Hop, skip, …………. JUMP onto Template-Design !!!!!

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Times just whizzing by…so much to do and so little time! I’ve been sneaking-a-peek at this book from the library, Build your own database driven website using PHP & MYSQL by Kevin Yank. I am liking what I am reading – the language is simple. It provides what the author quotes, “a hands-on look at what’s involved in building a database driven web site using PHP and MySQL“. I’ll provide updates as I cover more of the book.

More on the articles Adam provided:

http://www.seochat.com/c/a/Choosing-Keywords-Help/Choosing-Keywords-Wisely/

http://www.avangate.com/articles/keyword-research_40.htm

I enjoyed both articles – a special mention to article #2 (16 Rules of Thumb) for how to choose keywords effectively. Today’s world of websites is aiming to use search engines optimization from the beginning, for new websites, especially like mine. It was harder a few years back but with technology like Google AdWords and Analytics, the internet is becoming an easy tool. For the older websites, it’s still a good insight into what recovery measures can be undertaken. SEO is becoming a powerful industry by itself and what made the articles worthwhile were the use of keyword terms like density,  localization, placement, conversion rate and primary & secondary keywords.

I also looked up and tried my keywords in Google Trends. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. If you have a global market which is also a potential market for my website, it was fun to see what kind of words/terms were used differently in different countries and how that would also help framing my website’s  content.

Coming to the “Content” part – here were the list of articles –

http://www.clickz.com/3617566
http://www.clickz.com/3625220
http://www.alistapart.com/articles/zombiecopy

You would be amazed to think that content does not have to be only thought of from the client’s perspective, but also from an SEO one! Your website is not yours anymore – this is what you get for current trends in internet marketing and globalization…lol. P. J. Fusco, the author of one of the articles quotes:

Good content contributes to a site’s overall visibility on a page-by-page basis. It engages users and provides an optimal path for easy navigation throughout the site. It stays on theme and naturally accrues inbound links over time.

Great content maintains all the essential elements of good content but produces higher conversion rates. It’s action-oriented in that it inspires users to make a purchase, request more information, sign up for a newsletter, make a reservation, or set up an appointment.

It calls for the ability to Analyze, Implement, and Measure content. We also need to keep in mind that people don’t read every word of your content, keeping it concise helps. I really wish I had the skills of a copy-writer, right now 😦

Wish me good luck!