Archive for November, 2010


Buzz words

The internet is full of buzz words. Buzz words like “organic”, “local” are not just associated with produce and sustainability anymore. But Google has incorporated  it in the SEO world as well.

I was reading the SEOmoz blog, http://t.co/rAXKx56, which covered how Google’s makeover of its SERP (Search Engine Results Page) has amalgamated the local results with the organic search. It is an interesting research on how an optimized website can get you far. And if you have a business, promote it online, there are so many avenues, Google Places and Bing Local being some of them. A lot of businesses don’t see the ASAP need to promote their business online besides probably having a website maybe (or two!) and wonder what makes the bigwigs go on top. True, you’re not totally competing with the bigwigs but the baby steps and close monitoring on you SEM strategy does yield measurable results. I particularly paid attention to George’s “Observations” and a lot makes so much sense.  You definitely now need a website rather than want one. and promoting it the right way is the best way to get the top, slowly and steadily.

We discussed another issue with friends (in the same profession, directly, indirectly) about what do you do to convince your boss/client about social media. Here’s a small article on the topic – http://t.co/BHTiga1. We meet this particular group of people (all the time!) who think spending money and time over internet marketing is either a total waste or close to one. There have been a massive conversion of this kind once convinced but as a SEO/SEM/Social media person myself , I still meet the occasional person who does not want to “go that route – just give me a website, we can look at all these SEO things later!!” You can’t just promote these as buzz words, you need to have a substantial reason to do so. One needs to look what the objective behind, the success/failures and what metrics are involved for and against as well. These are well-thought strategies, not buzz words after all!

Hello….again! I’m back to my virtual space of thoughts after a long hiatus…it does feel good to be back. Within that month and half, I have been trying to experience my utopian world of exclusive family and work time. I call that utopian as before this time I could juggle a thousand things (internet research and development for example) and still be the perfect family person – the best of both worlds – real and virtual. Every phase is a unique challenge in itself and an extra pinch of effort creates the equilibrium again. 🙂

So here I am!

I have been talking to various people in my field and a plethora of interesting, healthy discussions have been a constant part of my evenings and weekends. A list of interesting people, links, bookmarks, references and research has come my way for the last two months, in my “real” world and I would like to make those a part of my “virtual” conversation as well.

  1. Relevancy of SEO on today’s dynamic technologically supported internet age.Are we really optimizing for search engines or are we optimizing for the searching users? What makes an SEO “expert” read into a person’s mind? (!!)
  2. Examples in internet history which have made vast difference to CTR’s for campaigns and website launches. Why some were successful and some were not.
  3. So what is so special about a landing page and why do you need to optimize it? The term, landing page, so often misused plays such an important role not only by SEO, but also in marketing (SEM) as well as the whole web development business process. What do you want the users to see and how you present it to them. Spontaneity has lost its charm in a way! 🙂
  4. Emerging technologies – looking at HTML5, CSS3, QR codes, mobile apps, social media – how fast the internet world is changing and what impact it is having on the human mind. Life is definitely changing pace and how you can keep up is the key.
  5. Mobile apps – what is its direction and where is it heading. How relevant is ant kind of application to today’s world.
  6. A few of my own experiments and ideas with technology what hot, what’s not.

This all and whole lot more, more thoughts and discussions – from my mind to yours!

Till then,
Ciao!