You would think figuring out your target audience would be easy…isn’t it? A bunch of people waiting all day to view your website exclusively!!! LOL!!!!

It took some active dialog with the client to figure out what audience we are catering to. It was only after we looked at our short term and long term goals, could we narrow down who primarily would be our audience and the list did surprise me. A few months back when we discussed this topic, the audience part got concluded as, “well, potential clients”. But today after homework # 2, the answer is different.
I guess you may think you’re just a web developer/designer, but directing your client (and thus your website) plays an important role. It helps you understand how and whzat you will focus on when you start the website. It also helps the client get a direction on what the focus should be , while supplying imagery, content, etc.
We picked three kinds of audience. One existing, one potential and third is the kind that have been past collaborations but never taken seriously as a target market.